Zhejiang Changxing: Building Potential "Purple Bamboo" Tea Brand by Strategy under Great Reputation
At 2008 Shanghai International Tea Expo, the Millennium Tribute Tea - Changxing Purple Bamboo Tea attracted great attention of tea drinkers from all walks of life with her beautiful figure, fragrance, charm popular in Tang Dynasty and fascination as tribute tea. As a poem went like that Refined Purple Bamboo opened its fresh leaves while tribute tea was carefully drunk. Lady-in-waiting rushed over and reported to the Emperor with smile as peony flower that Changxing Purple Bamboo Tea was coming; Changxing promoted tea culture on the one hand, and developed tea tourism, and enlarged tea economy on the other hand, so as to re-establish a benchmark for the prosperity of famous tea, and further win initial success of culture brand of Purple Bamboo Tea.